Digital Marketing Specialist - Beauty & Wellness Industry

Join Refine Skin Center, a leading name in beauty and wellness, as our Digital Marketing Specialist in the vibrant heart of Bali. This is your chance to drive impactful digital strategies, elevate brand visibility, and engage audiences through creative, data-driven campaigns. In this role, you'll work closely with our team to develop and implement SEO, content marketing, and social media strategies that resonate with our target audience. With a focus on innovation and excellence, Refine Skin Center is the perfect place to grow your career in the digital marketing space.

As our Digital Marketing Specialist, you'll be responsible for creating and executing digital marketing campaigns that drive engagement and sales. You'll leverage tools like Google Analytics, SEMrush, and Hootsuite to monitor performance and make data-driven decisions. This role offers the opportunity to work in a dynamic environment, where your ideas and strategies can make a real impact on our brand's success.

📋 Tanggung Jawab Pekerjaan

• Develop and implement SEO strategies to improve organic search rankings.
• Create and manage content marketing campaigns, including blog posts, videos, and social media content.
• Monitor and analyze digital marketing performance using tools like Google Analytics and SEMrush.
• Collaborate with the design and creative teams to develop visually appealing content.
• Manage and grow our social media presence on platforms like Instagram, Facebook, and TikTok.
• Conduct market research to identify trends and opportunities.
• Stay updated with the latest digital marketing trends and best practices.
• Report on campaign performance and provide recommendations for improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on SEO and content marketing.
• Proven experience with tools like Google Analytics, SEMrush, and Hootsuite.
• Strong understanding of social media platforms and their algorithms.
• Excellent analytical and problem-solving skills.
• Creative and innovative thinker with a passion for storytelling.
• Fluent in English and Indonesian.
• Ability to work independently and as part of a team.

🛠️ Keahlian

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